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So, maybe the GGO should start after the tournament actually. Kirito is talking to the person who originally asked for his help, and Kirito offers to continue helping. Asade, who is there because she had been questioned by the same man, wants to help too in order to fine her friend. Then, from there and on the way back, Kirito tries to discourage her and once at her apartment accidentally/purposefully belittles her friend and she teaches him a lesson(the first of many). Does that sound like a good beginning to you?