Really, my answer to this is "Scarlet Moon" because I wrote it, so of course it's chock full of stuff I like! However, I'd say there are three things that I really like to have, and get super excited whenever I come across a game with them (there aren't many, part of why I wrote Scarlet Moon!):
1. Character body and clothing customization. I like my MC to be short, female, and with a great big bottom. Well endowed is nice but optional. I also love thongs. So much. So much love for thongs. Nothing is more beautiful in my eyes than a big female bottom in a tiny little thong stuck up in the air and getting a sound spanking, while the owner of said bottom squirms and squeals. Other folks don't necessarily share these desires (in particular, there seems to be a bias to MC's with small bottoms, alas, and thongs aren't as common as I'd like). So being able to customize my character's physical appearance and clothing is wonderful. Having the game use what I picked to affect descriptions (i.e. referring to my character's bottom as "big") is the icing on the cake.
2. I want the scene to feel *dynamic*. I want there to be big whooshing swings, rippling bottoms, squeals and kicks. Scoldings and pleadings. In my experience this generally means textual descriptions or animations. Static artwork is nice, don't get me wrong, but it doesn't as easily capture that sense of emotional motion that I like to see, not in the same way text or animations can. I don't like black screen and sound effects. That does nothing for me.
3. Gameplay should be dynamic. I don't want to do the same thing over and over again to advance the story. Either the game needs to be deep enough to make a basic gameplay loop dynamic and interesting (the best dungeon crawlers pull this off), or it needs to be more of a CYOA adventure where every decision meaningfully moves the game forward. I can't stand anything that requires me to click the same button a bunch of times to advance, or go to the same location and look at the same post-it or whatever. Routines are great in real life, but I don't like them in my games.
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